Bridal shops come in all shapes and sizes and it can be very overwhelming deciding where to invest your precious dress shopping time. Lucky for Philadelphia we have Lovely Bride to make sense of all of the dress shopping madness. Lovely Bride is a stylish bridal shop that carries well-known designers and indie collections with stores located in New York City, Washington DC, San Francisco, and most importantly Philadelphia!
We have had the pleasure of working with Ivy, Philly shop owner and fashion maven, on many occasions and we absolutely adore her and her boutique. Lovely Bride Philly is located on Market Street in the Old City section of Philadelphia and is a breath of fresh air in our books. We recently had the chance to get the scoop on what brought Ivy to Lovely Bride and where her love for the bridal industry came from.
Image by CARLY FULLER
How did Lovely begin?
The original Lovely Bride was opened in NYC in 2010. There was a lack of great bridal options for the more modern, indie bride, which led to the birth of Lovely. After it being such a great success, the brand decided to franchise to other cities. Around that time, I was looking to open my own store. I got connected with Lovely in NYC and we decided Philly would be the perfect city for a Lovely!
Tell us a little bit about yourself Ivy.
I grew up in the Philly suburbs in a retail family…so I always imagined growing up and having my own boutique. After majoring in management at Georgetown University, I moved to NYC and worked for Macy’s. I managed a sales floor in Herald Square and grew my love for retail. From there, I ran a small fashion jewelry boutique in SoHo. But after five years in NYC, it was time for me to move home to Philly and do my own thing.I did a lot of research on the bridal market here in Philly, and quickly knew that Lovely would be a great fit.
What are your favorite parts about your business?
There is something so rewarding about helping a woman find the gown she is going to wear on her wedding day. It can be an emotional experience…both stressful and exciting…so when a bride decides on “the dress” it is a very joyous moment.
Who are your favorite designers at the moment?
It’s so hard to pick a favorite designer, as I love different aspects of so many of our designers. I love the originality and artistic inspiration show in Carol Hannah’s gowns. The soft femininity in Leanne Marshall’s gowns always makes me swoon. Theia does beading so well, really highlighting a woman’s body with the lines of the beadwork…and I’m definitely a girl who loves beading.
Which gowns are your current favorites?
Last month was bridal market. All the designers showcased their newest designs for the Spring 2015 brides. There were a lot of gowns that I quickly fell in love with! We won’t be getting these into the store until the Fall…but I’m already very anxious for them to get here! Some of my favorites were Paloma from Elizabeth Dye, Kai from Watters, Valy from Rosa Clara Soft, Buchanan from Sarah Seven, and Blooming Bouquet from Ivy & Aster.
Check out the gown photos below!
Paloma by Elizabeth Dye
Kai by Watters
Valy by Rosa Clara
Blooming bouquet by Ivy & Aster
How beautiful is the Lovely Bride shop?!
Ivy’s expert team is friendly, enthusiastic and well known for keeping brides at ease. Next time you are in Old City take a peek into Lovely Bride…we promise you are in good hands!
xoxo Melissa, FairyGodmotherBadass