We recently had the chance to chat with Lauren from Trousseau Style, a boutique styling agency located in Philadelphia. Lauren is the owner and head stylist at Trousseau and has worked with many brides and bridesmaids to make sure they find the perfect outfit for their big day and the days surrounding.
Read on to get the scoop on how Lauren got started!
“I’ve always been into fashion. Playing dress-up is a pretty basic pastime for kids, but I really took it to the next level. I snuck lipstick for my first grade school pictures. And I can actually remember sleeping in a new pair of shoes because I wanted to wake up in the middle of the night and catch a glimpse of those beauties. You get the idea…
So I guess it’s no surprise that upon graduating from Flagler College in St. Augustine, FL, I moved home to Philadelphia and set-out for a career in fashion. I gained experience working for local boutiques, fashion start-ups and large retailers like Nordstrom and Lilly Pulitzer.
Through all the different stages of my career, there was always a conversation about white dresses and other garments for events surrounding weddings. This was a conversation I always took particular interest in.
When I got engaged in 2014, I realized what all the fuss was about and found myself overwhelmed with planning our wedding and styling outfits for all of the events surrounding our wedding. As a fashion-obsessed perfectionist, I was determined to find the perfect dress for our engagement photos. But it wasn’t the right season to find a white summer dress and between work and life, I didn’t have time to spend endless hours shopping.
Then, a light bulb went off. I realized I couldn’t be the only bride-to-be striving for perfection and lacking time. So, I created a survey and asked everyone I knew who was engaged or had gotten married in the past 3 years what their shopping experience was like. Turns out, it was very similar to mine, stressful. I continued to test my idea with Facebook ads, growing an email list, and having several conversations with brides-to-be. As it turned out, I wasn’t alone in my stressful search for perfection and brides-to-be were very interested in being styled.
So, Trousseau Style was born! I offer wardrobe styling for all things bridal; engagement shoots, engagement parties, bridal showers, bachelorette parties, rehearsal dinners, the big day, bridesmaids, etc.! I work with the bride and her vendors to determine her personal style and the overall theme of her wedding and/or event to incorporate those elements into her look. It’s so important to me to make sure all aspects of the wedding/event are cohesive, from the venue, to the flowers, the menu, invitations and of course, the outfit. It takes the stress completely off the bride and makes the experience what it should be, fun and exciting!
Through a style survey and consultation (in person or remote), I get a solid understanding for the bride’s personal style, color palette, budget, theme, etc. I’ll send her visual options that allow her to pick and choose items until we decide on a look. At that point, I’ll either send her links where she can purchase the items, shop for her, or shop with her, depending on her preference. It’s a comprehensive process. When we are finished our work together, the bride will know exactly how to style her look, how to wear her hair and makeup and ideas on how to re-wear her look after the event (unless it’s her wedding dress!).
It’s been an exciting process and I can honestly say it never gets old. There are always new trends, old treasures and an amazing outfit waiting to happen. The possibilities are endless!”
We are thrilled to have Lauren and Trousseau Style in the house with us this Thursday, February 25th for Love is in the Air 2016. Learn more about her and her team on her website or in person at #LIITA2016. Tickets available but limited!
Xoxo Melissa Brannon, FairyGodmotherBadass.